Cinépolis re-launches the iconic Savitri cinema in Greater Kailash-II, New Delhi

The favourite neighbourhood cinema will boast of global standards and unmatched experience

by Priya Jadhav

New Delhi, 15 November 2019: Cinépolis, India’s 1^st international and the world’s 2^nd largest movie theatre circuit, today announced the re-launch of Cinépolis Savitri, GK-II. With the strategic move of opening multiplexes at prime locations, the launch of the new Cinépolis theatre will further strengthen its positioning among customers and associates by becoming more accessible.  

The launch of Cinépolis Savitri, GK-II will create an unmissable and exhilarating cinematic experience for the patrons of New Delhi with its completely new look and feel, in line with the international standards of Cinépolis. The wider seats will ensure that it is the next weekend destination for all movie lovers in South Delhi.  Additionally, two dedicated rows of comfortable seating for children will ensure that kids are not left out from the fun quotient of the movie theatres. The iconic ‘Coffee Tree’ will offer the movie connoisseurs an elaborate gourmet menu that serves a range of delectable food and beverages offering a plethora of cuisines from Italian to Mexican.

Speaking on this occasion Mr. Devang Sampat, Deputy CEO, Cinépolis India said, “The re-launch of the iconic cinema as Cinépolis at the prime location of GK-II endorses our commitment towards the patrons and business associates. Understanding the sentimental connect of the erstwhile Savitri cinema with its patrons, especially those residing in South Delhi; it has been our endeavor to up the entertainment experience to the next level with our brand’s unmatched offerings. With our cutting-edge technology combined with quality and distinctively comfortable ambience; we ensure that we stay true to brand’s commitment of providing the same world class cinema viewing experience to our discerning patrons across India.”

With the opening of the Cinépolis Savitri, GK-II, Cinépolis total screen-count now stands at 386 screens with 97 multiplexes across India. The newly inaugurated, Cinépolis Savitri, GK-II has a total capacity of 300 seats, including 40 seats specially designed for kids. The entire ambience, lighting and décor of this Cinépolis has been changed in line with the latest in-design philosophy by the international cinema chain, giving it a more premium luxury experience.

Cinépolis India has created a strong footprint across 61 Indian cities with strong presence in major metros: Delhi, Mumbai, Kolkata, and Bengaluru. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 386 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017.  In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis India was awarded the ‘Most Admired Omnichannel Retailer of the Year’ at the MAPIC India Retail Tech Awards.

About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.