by Priya Jadhav
Mumbai, November 2019: Skechers, the American performance and lifestyle footwear kicked off the second edition of ‘Skechers Performance Mumbai Walkathon’. The second edition of Skechers Performance Mumbai Walkathon was graced with the presence of Bollywood celebrity Taapsee Pannu on Sunday at Inorbit Mall, Malad.
The walkathon event organized by Skechers witnessed more than 6,500 enthusiastic participants under three categories 8 Km, 5 Km, and 3 Km.
To add more life to the event, well known influencers like choreographer Melvin Louis, singer Anushka Manchanda, Winner of India’s Next Top Model Season 4 Urvi Shetty, talented celebrity influencers Rohan Hingorani, Sanaya Pithawalla, Void, Nagma Mirajkar and Awez Darbar graced the event with their glorifying performances at the end of the walkathon.
Commenting on the Skechers Performance Mumbai Walkathon initiative, Rahul Vira, Chief Executive Office, Skechers India said, “Post the triumph of the first edition which exceeded our expectations we were thrilled to see the success of the 2nd edition of Skechers Performance Mumbai Walkathon, which is even bigger. Walking, for the longest time has been the most underrated form of physical activity. This is the reason why Skechers took up the challenge to spread awareness among people of all age groups about the benefits of walking. One of the easiest ways to get ourselves started with the habit of walking is a pair of good comfortable walking shoes and Skechers provides you with a wide range of them. Our focus is not only on professional athletes but beginners as well and we aim to encourage more and more people to stay healthy and fit by walking every day.”
Tapsee Pannu, Bollywood Actress said, “I am delighted to be associated with the brand for the 2nd edition of Skechers Performance Mumbai Walkathon. I really appreciate the initiative taken by Skechers to educate people about the importance of walking and incorporating the idea of staying fit in their day-to-day activities. I personally love walking and exercising as my profession demands me to be fit and healthy all the time. Skechers shoes have definitely changed my walks by making it extremely comfortable and clearly become my favourite. Not to forget, they are super stylish.”
An aspirational brand like Skechers is a perfect blend of innovation, style and technology giving people & athlete’s access to some of the most technologically advanced footwear. The second edition of Skechers Performance Mumbai Walkathon is an initiative that embarks on a new journey towards a better future.
About Skechers:Skechers India, designs, develops and markets a diverse range of performance and lifestyle footwear for men, women and children and now stretching head to toe with their latest addition of apparel and accessories. Skechers is available in India and over 160 countries and territories worldwide via department and specialty stores with more than 2,305 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.