Delhiites heave a sigh of relief with ‘Radio City Suraksha Bandhan’

 

 Radio City’s RJ Ginnie took a step forward to solve issues in Delhi; Under this initiative a road got repaired in 48 hours

by Suman Gupta

Radio City 91.1 FM, India’s biggest private FM station, in a spree of city-centered initiatives, organized a week long campaign ‘Radio City Suraksha Bandhan’ with the voice behind “Sunona Dili’ show-RJ Ginnie. The initiative was planned in such a manner for audiences to share their city related issues on air, in a bid to find solutions.

RJ Ginnie on her morning show Suno Na Dilli asked people who they wanted suraksha from, for either pot holed roads or incomplete projects. Radio City got thousands of calls from listeners for the same and one of the biggest issue highlighted was that of the road that connects Ashram to DND which was full of potholes. Radio City enlisted the help of the local MLA Praveen Kumar and the same was repaired within two days with a new road laid out. Along with this, the MLA of Samaypur got the broken water lines repaired as well.  The campaign garnered tremendous success with multiple city centric pain points coming to limelight and highlighted the brand ideology of Rag Rag mein Daude City and City ke Kone Kone Se.

Mr. Kartik Kalla, EVP &National Head – Programming, Marketing &AudaCITY, Radio City 91.1 FMsaid"At Radio City, we are always on the lookout for ways to build engagement with our audiences through innovative campaigns. Radio City Suraksha Bandhanis one such initiative that highlights the reach and impact of Radio and the connect; we have built with our listeners over the years. Radio CitySuraksha Bandhanis about empowering listeners and giving them multiple platforms to have their voices and opinions heard and resolved”.

Speaking of the Radio City’s initiative Praveen Kumar, MLA, AAP, Jangpura said, “Radio City has given us a great platform to connect with our people and try resolving the issues they face in the city.It is our responsibility to fulfil the trust that our citizens bestow upon usand we believe that such great work continues and other channels take up the cause following Radio City’s lead”

Citizens across Delhi have come out very strongly in support of the initiative “Radio City Suraksha Bandhan”.

Become a proud citizen with Radio City 91.1FM!!!

About Radio City 91.1FM: Radio City 91.1 FM is a 100 percent owned subsidiary of Jagran Prakashan Ltd. Radio City 91.1 FM. India’s first & oldest FM brand has been synonymous with the category since its inception in 2001.  The station has ruled the airwaves, by being No.1 in Mumbai & Bangalore for over 451+ weeks and a consistent top-2 across all other operating markets, reaching out to over 4.7 crore listeners across the country, according to the recent AZ Research. A pioneer with first on dial, first on web and first to microlocalize themselves, Radio City was the first to introduce humor on radio with BabberSher, first to launch agony aunt solving love problems with Love Guru, first to launch the biggest singing reality show in India with Radio City Super Singer, first ever FM station to recognize the independent singers & musicians with Radio City Freedom Awards and the first FM station to launch internet radio streams in India with 21 stations & counting!

With a reach across 39 of the most important towns of India, dominating the most important advertiser markets, for the fifth year in a row the brand has been ranked among the Top-25 brands to work for in India by the ‘Great Place to Work’ survey. Led strongly by the philosophy of Rag Rag Mein Daude City, the brand is firmly driven by the passion and the pride that listeners feel for it and associate it to. For further details, log on to www.planetradiocity.com.