Amruta Fadnavis Leads CLEANATHON 2023: Mumbai's biggest beach cleanup drive of the year

by Priya Jadhav

On the morning of September 29, 2023, Juhu Beach witnessed a significant event. Amruta Fadnavis’s Divyaj Foundation, in partnership with Asif Bhamla’s Bhamla Foundation and the Municipal Corporation of Greater Mumbai (MCGM), organised CLEANATHON 2.0, 2023 Ocean Waste Management. Hosted by Mrs. Amruta Fadnavis, the event received widespread support from important figures, political leaders, and Bollywood stars including Rajkummar Rao, Saiyami Kher, Isha Koppikar, Jackky Bhagnani, and Miss World 2017 Manushi Chillar. 

Distinguished figures such as Shri Vivek Phansalkar Ji (Hon. Police Commissioner of Mumbai), Shri Iqbal Singh Chahal Ji (Hon. Municipal Commissioner & Administrator of Brihanmumbai Municipal Corporation), Shri Ameet Bhaskar Satam Ji (Hon. Member of Maharashtra Legislative Assembly), Shri Mangal Prabhat Lodha Ji (Hon. Minister of Ministry of Tourism, Ministry of Skill Development and Entrepreneurship), Shri Rahul Narvekar Ji (Hon. Speaker of the Maharashtra Legislative Assembly) and Shri Shrikant Shinde Ji (Member of Lok Sabha), joined this noble cause.

With an estimated 5000 participants, including supporters, volunteers, and dedicated team members, CLEANATHON 2.0, 2023 aimed to raise awareness about marine life conservation and effective waste management practices. 

Rajkummar Rao, commenting on his involvement, said, "I'm thrilled to be part of 'Clean-A-Thon 2.0' 2023 – Juhu Beach along with Amruta Fadnavis ji, an event that champions the cause of ocean conservation and environmental stewardship. Our oceans are the lifeblood of our planet, and it's imperative that we take action to protect them. I believe that collective efforts, no matter how small, can create a big impact.” 

Mrs. Amruta Fadnavis passionately spoke about how important the event was and she praised the volunteers and participants for their dedication to protect the environment.She stated, "‘Clean-A-Thon 2.0’ 2023 – Juhu Beach marks a significant stride towards safeguarding our environment. It is our collective responsibility to keep our oceans clean and healthy. 'Clean-A-Thon' is not just a clean-up event; it's a potent statement of our unwavering commitment to our environment and a rallying call for everyone to unite in preserving our natural treasures. I am thrilled to be part of this noble initiative and to have taken a step towards a cleaner, healthier planet. I wholeheartedly invite everyone to join this movement, for together, we can ensure that our beautiful planet thrives for generations to come." 

Moreover, CLEANATHON 2.0, 2023 has set a benchmark to the youth and citizens, emphasising the importance of creating awareness about Mother Nature and the significance of ocean life. It reinforces the shared duty to keep our environment clean, ensuring a sustainable future for generations to come.