Keys Hotels rolls out a new campaign on its 10th anniversary -“We turn 10, you turn lucky”
Keys Hotels rolls out a new campaign on its 10th anniversary -“We turn 10, you turn lucky”
by Suman Gupta
Mumbai, October 27, 2016: Keys Hotels, a brand by Berggruen Hotels and funded by Berggruen Holdings, a New York-headquartered proprietary fund has successfully completed 10 years. To celebrate this milestone the brand has floated a campaign “We turn 10, you turn lucky”. As part of this campaign, guests stand to win exciting prizes through bookings made on www.keyshotels.com. The campaign will be rolled out across radio, digital and cab branding supplemented with aggressive branding exercise in the corporate parks. across Mumbai, Delhi, Bengaluru, Chennai and Pune.
On this celebratory occasion, Keys Hotels have announced exciting prizes including 10 holiday packages of 2 nights and 3 days to Mahabaleshwar, Goa and Manali, free room nights and assured gifts at the hotel.
A decade ago, Keys Hotels entered the mid-market segment of business hotels in India and has experienced a decade of successful operations and expansion and is now present in 19 locations. The umbrella brand of Keys Hotels even diversified itself further into two new sub brands – Keys Prima and Keys Lite to meet the ever changing demand of their guests.
With a strong focus to grow via the asset light model and by targeting smart cities across India, the Keys brand is here to conquer and soar to greater heights of the hospitality space in India.
About Berggruen Hotels (Keys Hotels)
Keys Hotels is a brand by Berggruen Hotels funded by Berggruen Holdings, a New York-headquartered proprietary fund. Currently in its 10th year, Keys Hotels was formed in September 2006. There are currently 26+ Keys Hotels in India spread across more than 16+ cities. Over the years, Keys Hotels has been on an aggressive growth trajectory with addition of several leisure, business, and mid-market budget hotels. Keys Hotels currently operate in various segments – Keys Prima, Keys Hotels and Keys Lite catering to a wider segment of audience.
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