MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN MUMBAI

                           

                       

by Suman Gupta

1^stOctober, 2016, Mumbai: MAX, India’s largest fashion forward brand today launched the final regional round of MAX Elite Model Look India 2016 in Mumbai. After two successful years of Elite Model Look Contest in India, one of the world’s most prestigious modeling platforms, MAX brings the 3^rd edition of MAX Elite Model Look India 2016, that will give a once in a lifetime opportunity to aspiring male and female models to showcase their unique personalities and talent to the jury comprising of India’s top fashion and modeling celebrities.The two winners will represent India internationally and stand a chance to win an exclusive contract with Elite and become an international supermodel. The female model who wins the international Elite Model Look Contest will also receive cash prize of € 1,50,000 while the male model gets € 50,000.

The modeling contest of the Elite network has become a world renowned event. Every year, Elite Model Look teams travel throughout the world in search of the top models of the future. For the 33^rd consecutive year, Elite is organizing the most prestigious modeling contest in the world offering thousands of girls and boys the opportunity to achieve their dream and follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bundchen and Sigrid Agren.

Commenting on the occasion, Mr. Vasanth Kumar, Executive Director, Max said “We are proud to bring the 3^rd edition of MAX Elite Model Look India 2016 that provides the authentic platform for young boys and girls to kickstart their modelling careers. The previous winners of MAX Elite Model Look India are working with top Indian designers and also participating in the country’s most prestigious Fashion Weeks. Our association with the world renowned Elite Model Look, Paris complements Max’s vision of democratizing fashion and giving the Indian models the right exposure to establish themselves in the international fashion industry.The Elite Model Look is the leading Modelling agency from Paris and Max is the main sponsor for Elite Model Look India which is bringing this to Mumbai for the 3^rd consecutive year” 

MAX Elite Model Look team is touring 6 cities across India (Delhi, Mumbai, Hyderabad, Chennai, Bangalore and Chandigarh) with sixcastings which started on 27^th August 2016 to 1^st October to hand pick the best talents and choose the next Supermodel from India. The winners are selected based on their photogenic qualities, their personalities and their natural beauty, but also for their potential to correspond to current fashion trends. At the end of the day, the Elite Model Look jury will choose 16 contestants who will participate in the India’s Final. The ultimate goal is to win a place in the World Final.

Speaking at the event MARC ROBINSON, Fashion Director & Licensee Elite Model Look India said, “It is very important to provide genuine platform like Max Elite Model Look India 2016 for aspiring young boys and girls. Max Elite Model Look India 2016 is focused at discovering raw talent and fresh facesand the entire contest is conductedin real-timeat malls where aspiring contestants, both boys and girls are selected by India’s most prominent personalities from fashion and modelling circuit”.

The Mumbai Regional Casting took place in Infiniti Mall, Malad (W), Mumbai on1^stOctober, 2016 and witnessed a huge turnout of fresh faces and enthusiastic young boys and girls. The jury consisted of prominent Modeling and Fashion Industry celebrities –Marc J. Robinson (Franchisee, Elite Model Look India), Elena Fernandes (Supermodel and Bollywood Actress),Diandra Soares(Supermodel), andDipti Sharma(Winner, Max Elite Model Look India 2015). The support from the cheering fans and guidance from the experts turned this contest into a memorable and exciting experience for the young aspiring contenders.The contestants were shortlisted based on criteria like their ramp walk, first impression and photogenic appeal and will now compete inthe final selection round in National Casting along with contestants shortlisted from other cities including Chandigarh, Chennai, Hyderabad, Bangalore & New Delhi.

Eligibility Criteria:

To take part in Max Elite Model Look India castings, applicants must be:

-     Female between the ages of 16 and 22 - At least 5’7 in or 172cm tall

-     Male between the ages of 16 and 22 – At least 6’ or 183cm tall

-     Of Indian Nationality

Applicants need to come with two recent pictures: a head shot and a full body shot. If they are under eighteen, they have to bring a parental authorization letter. Girl applicants should wear as little make-up as possible and carry shorts with basic t-shirt. Male applicants should wear an appropriate jeans and a basic t-shirt that shows off their body structure and no cap or hat.

Casting Dates:

-     27-08-2016: Hyderabad

-     31-8-2016: Chennai

-     11-09-2016: Bangalore

-     17-09-2016: Chandigarh

-     24-09-2016: Delhi

-     01-10-2016: Mumbai

National Casting

At the end of this India tour, the selected participants will compete in the National Casting that will be held on 3^rd October in Mumbai. At the end of the National Casting, the Elite Model Look jury will choose sixteen contestants who will go through a week long grooming session and participate in the MAX Elite Model Look India 2016 Grand Finale.

About MAX : Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 60 cities. The brand plans to have a network of 190 stores in India by the end of FY 16-17.

About Elite World :Elite World is part of the PGM Group, a global talent management company with a focus on fashion services and luxury brands. Along with Elite World, the Group owns Women Management and therefore holds a leading global position in the model management industry.

Elite was founded in Paris in 1972, and has been famous for discovering and launching the career of the most famous models in the world such as Cindy Crawford, Linda Evangelista, Gisele Bündchen and Stephanie Seymour to name a few.

The first international agency to open in China, Elite is nowadays the world’s largest modelling agency network present in the 5 continents with a network of 30 agencies.

Thanks to the opening in 2012 of the NY based agency The Society and the recent acquisition of Women Management, the Group is now leading the model management industry worldwide representing the highest ranking top models in the world such as Adriana Lima, Liu Wen, Kendall Jenner, FeiFei Sun, Ming Xi, Cara Delevingne, Sigrid Agren, Catherine Mc Neil, Toni Garrn, Daria Strokous, Natasha Poly. Along with its women division the Group represents some of the industry’s recognizable men, such as Benjamin Eidem, Florian Luger, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens through its international men divisions.

The PGM Group also owns La Perla, the Italian high-end luxury brand and the epitome of haute couture lingerie since 1954. To learn more, visit www.elitemodelworld.com

About Elite Model Look : In its long history Elite has shown an uncanny ability to anticipate the needs of the industry, ceaselessly seeking out new and culturally diverse expression of beauty. Each year since 1983 the Elite Model Look contest uncovers dynamic new faces to embody – and even inspire – the trends of the day. Elite Model look is definitely the leading international model search worldwide: it is active in over 30 countries across the world, and attracts thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, FeiFei Sun and Gisele Bündchen amongst many other household names. Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry, making Elite stand-out from the crowd. To learn more, visit www.elitemodellook.com.