Concept group expands to South Africa, launches Concept Digicom

 by Priya Jadhav

India’s premier consulting firm, Concept Public Relations has taken its dynamic step in becoming a global public relations company by launching operations in South Africa.

National, 19th June 2023: Concept Public Relations, part of the Concept Communications, have expanded its operation in South Africa with the launch of Concept Digicom South Africa (CDSA). This is Concept PR's first office in the African Continent. The firm's Digital services will be useful to a large number of companies to achieve their business objectives, online growth goals and overall to serve clients better.

Concept PR Known for its best consulting practices in India, Concept Digicom will follow similar practices which is consistent in India ranging from Corporate Communications, Media relations, Digital PR, Brand Building, Public Affairs, and Crises.

“Our expertise and success through the time-tested best practices, have been a driving factor to each of our national and global clients. We see a similarity with the South African market and we are totally charged and confident in providing our global delivery capabilities to them. Within adequate time we will stabilize in building and scaling across the diverse sectors of the South African markets” says Ashish Jalan, Managing Director, Concept Public Relations. 

Ebullient about the announcement, Srishti Sumani, CEO South Africa, Concept Digicom, with a decade long experience in Digital Marketing in the South African Market said "We wish to bring about a paradigm shift in the communication arena in the South African market through a combination of domain expertise, best-available local capabilities and seamless execution across the region. With Concept’s expertise and our local understanding, we will offer clients superior return-on-investment on their communication spends." 

Speaking about the growth targets, Jalan said, “It’s too early for us to predict, but we are hopeful to cater to at least 15 clients in year 1, I will feel a little satisfied when that number reaches 100.”