Capri Global Capital Ltd appoints Basant Dhawan as its Group Chief Marketing Officer

by Priya Jadhav

 
Capri Global Capital Ltd (CGCL), a leading NBFC, has appointed Basant Dhawan as its Group Chief Marketing Officer effective 24 April,2023. He will spearhead the Marketing portfolio and will be responsible for planning, developing, implementing and monitoring the marketing strategy across all businesses as the company enters next stage of growth. This includes brand marketing, brand building, strategic communications, digital and social media marketing strategies. His role will be instrumental in scaling the company’s growth in new and existing markets and broadening the organization’s reach. Dhawan will be responsible for devising strategies and overseeing overall marketing efforts that will in turn reinforce strong brand recognition and elevate equity across India. Dhawan will focus on establishing a strategic brand roadmap for the entire consortium of company’s brands operating within multiple business segments across Metro cities, Tier II and Tier III Markets.
Listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) and part of the NIFTY Smallcap 250 Index, CGCL operates in high-growth segments such as MSME Loans, Affordable Housing Finance, Gold Loans, and Construction Finance.

Commenting on the appointment, Mr Rajesh Sharma, Managing Director, Capri Global Capital Ltd said, “We are on an exciting journey of growth with an unwavering commitment to serve an unbanked population of the country. We are excited to have Basant Dhawan joining our team of accomplished and dedicated leaders as we evolve our business into new areas, grow our regional footprint, and vision to position ourselves as a game changer in credit inclusion. We are confident that his unrivaled acumen, unwavering commitment to delivering results and fostering creativity will propel the marketing efforts of the company and reinforce our brand strength in today's ever-evolving digital landscape”.

A tenured and experienced business leader, Dhawan brings more than two decades of proven experience of building brands across industries, developing and nurturing high-performing teams and creating innovative marketing strategies. Prior to joining CGCL, Dhawan held several leadership positions across industries ranging from Media & Entertainment, Telecom & Sports. In his last assignment, he served as a Chief Executive Officer at Twenty First Century Media (TCM). Before that he was the CEO for CNN News 18 & CNBC set of channels with Network 18. He has had a successful stint in Sports Broadcasting at Star India as Sr V.P & Head Emerging Sports.

Dhawan is an IMM Calcutta alumnus and completed his Bachelor of Engineering in Electronics and Communication from Manipal Institute of Technology.

About Capri Global Capital Ltd: Capri Global Capital Limited (CGCL) is a diversified Non-Banking Financial Company (NBFC) listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) and is part of the NIFTY Small cap 250 Index. The Company operates in high-growth segments such as MSME Loans, Affordable Housing Finance, Gold Loan, and Construction Finance. The Company also acts as a corporate distributor for car loan products of six leading commercial banks. CGCL offers its loan products to the unbanked and underserved masses across Northern and Western geographies of the country, through its strong network of 610 branches spread across 15 States and Union Territories with a workforce of ~8,000 employees. The tech-enabled processes and recently introduced business analytics ensure that CGCL offers products tailored to meet the requirements of borrowers with a solid governance and risk-control framework. CGCL enjoys a robust credit rating of ‘CARE A+ (Outlook Stable)’ for its long-term borrowing program and NCDs and the highest rating of ‘IVR A1+’ for its short-term borrowing program. The Housing Finance business is rated ‘CARE A+ (Outlook Stable)’ for its long-term borrowing program. The Company has bagged ‘Best BFSI Brand 2021’ by The Economic Times and received certification as a Great Place to Work from Great Place to Work Institute for 2023-24 for a second consecutive year.