~ The campaign ‘LazyPay Hai Toh Life Sorted Hai’ revolves around the communication - credit across categories~
by Priya Jadhav
Mumbai, 06 December 2019: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’. The campaign, to connect with today’s consumers, takes an unusual route and uses cases to highlight the convenience that LazyPay offers across categories. The smarter ways to complete a transaction with one-click alternative credit option for shopping, traveling and online ordering has been shown amusingly in the video.
The digital campaign parades top characters inspired by India’s most popular web series to emphasize the convenience of availing credit from LazyPay with flexible payment options. Stuck in real-life situations, the protagonist has been shown struggling with no credit availability to satisfy his minor expenses. That’s when LazyPay App comes to rescue with its one-click credit access offerings on travel, food, online shopping, along with 15 days credit period for repayment. LazyPay is at the centre of the film which is designed to spread the message of being smarter about how we can manage the daily activities and make our lives easier with financial solutions that are simple yet transparent and frictionless.
Speaking about the campaign, Pallav Jain, Country Head at PayU Finance, said, “The campaign captures the true essence of smooth shopping experience combined with alternate credit that’s just a click away. It depicts the everyday scenarios which most of us and especially millennials go through, be it that month-end salary crunch or struggle in getting a personal loan for their trip they had planned with friends. We are positive that our special campaign will connect well with our consumers.”
About LazyPay: With an intent to provide convenience and accelerate at the checkout process, PayU launched LazyPay 'buy now pay later' in 2017. Pay later also addressed the pain points of consumers that needed short term credit for their online purchases. Two years later, LazyPay has emerged as a full-fledged alternate lending platform offering an instant line of credit in the form of pay later (short term credit), app-based personal loans and EMIs at the checkout on various e-commerce websites. The platform has witnessed phenomenal success among consumers with 1mn app downloads and over 1mn + loans being disbursed every month. LazyPay is dedicated to removing risks to merchants, allowing consumers to use credit in ways that suit them and enabling millions of consumers to access credit services. In August 2019, LazyPay introduced 'Scan & Pay Later' feature on its app, a revolutionary credit offering that allows users to access real-time credit across thousands of offline merchants and e-commerce platforms, using UPI and Bharat QR Codes. With 'Scan and Pay Later' LazyPay is now available both online and offline.