Linen Club Launches Exclusive Brand Store in Linking Road, Mumbai
by Suman Gupta
01st April 2017: “LINEN CLUB”- The premium linen fabric brand from the Aditya Birla Group, launched its exclusive identity store at Linking Road, Bandra, Mumbai today. A pioneer in the industry, Linen Club, is India’s largest linen fabric brand and is synonymous with the finest quality linen.
The showroom spans 1370 Sq.Ft. and brings to consumers an entirely different way of showcasing the most natural fabric on earth.While launching the store, Mr. Rajiv Dube, Director, Aditya Birla Management Corporation Pvt. Ltd. said “Mumbai is the fashion capital of India and we are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics in the world. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”
Mr. Thomas Varghese, Business Head, Textiles, Aditya Birla Group, added, “We are delighted to launch our exclusive brand store at Linking Road. This store is our first flagship outlet in Mumbai and our 5th store in Greater Mumbai. Linen being a natural and light fabric is best suited for Mumbai’s climate. Its distinctive look and comfort sets linen apart from any other contemporary fabric. This store would be our 144th store pan India. With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers in Mumbai experience the largest variety of linen fabrics & products in an intimate environment.”
According to Mr. Satyaki Ghosh, CEO Domestic Textiles, Aditya Birla Group, “The distinctive floor plan and presentation create a matchless experience for the retail category in general, and specifically to Linen Club. Within the brand store, a large studio-like table provides a liberal display and retailing space for the convenience of the consumers. This is surrounded by imagery for the connoisseur to select samples of style and fabrication details, cuffs, collars, etc. towards potential personalization and unique style.”
The brand offerings include a wide range of pure linen and exotic linen blends, printed and embroidered linen fabrics for men and women.To add to its extensive fabric offerings, ready to wear shirts and trousers, as also accessories such as stoles, laptop bags, and handkerchiefs, are available. An accomplished in-house design team including internationally acclaimed Italian designers produces close to 1500 new fabric designs every month aligned with global trends, which are retailed across India under the brand name Linen Club.
Linen Club has been the pioneer brand for linen fabrics in India with over 5 decades of experience. Today, with a presence of more than 140+ exclusive brand outlets and over 4000+ multi brand outlets, Linen Club boasts of having the world’s largest retail chain in Linen.The store is located at Linking Road, Khar, Mumbai.
About Linen Club:
The brand Linen Club is promoted by Jaya Shree Textiles and is the pioneer brand of Linen fabric in India. To produce the best of Linen, the raw materials are sourced from France and Belgium. These are processed at state of the art facilities at Rishra, West Bengal using the finest technology and exemplary craftsmanship along with a meticulous quality policy to preserve the purity and originality of Linen. Jayashree Textiles( Linen Club) was the first company to be authorized by CELC (European Confederation of Flax and Hemp) for using “European Flax” to communicate the genuinity of pure European Linen and it is also a “Corresponding Member” of CELC. The fabric range includes 10 to 120 lea super fine fabrics including Yarn dyed, Piece dyed, Whites & Blends. All these have enriched the design value and have made Linen Club fabric the preferred choice of connoisseurs worldwide.
About Jaya Shree Textiles:
Linen Club is a division of Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd. which is part of the Aditya Birla Group a $41 billion corporation in the league of Fortune 500 and India’s largest fashion and Lifestyle player. It is situated in Rishra, Hooghly, West Bengal and is India’s first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA 8000, Oeko Tex 100 certifications for their commitment and excellence in production and quality. Setting benchmarks in linen and wool, Jaya Shree Textiles have strived for excellence, matching international quality standards.