Actor Abhay Deol launches 3 Linen Club Exclusive brand outlets in Nagpur
by Suman Gupta
March 2017:“LINEN CLUB”- The premium linen fabric brand from the Aditya Birla Group, launched three stores in NagpuratCivil Lines, Central Avenue & Central Bazar this month. A pioneer in the industry, Linen Club, is today India’s largest linen fabric brand and is synonymous with the finest quality linen.
Commenting on the launch, Mr. Thomas Varghese, Business Head, Textiles, said, “We are delighted to have a new address in Nagpur with the launch of 3 exclusive brand outlets in the city. Linen being a natural and breathable fabric is most suited for Nagpur’s climate. Its distinctive look and comfort set linen apart from any other contemporary fabric. This store would be our 143rd store pan India. With these premium stores, our goal is to create a rich consumer experience and ensure that linen lovers in Nagpur experience the largest variety of linen fabrics& products in an intimate environment. ”
Mr. Satyaki Ghosh, CEO Domestic Textiles, added, “We have been watching the evolution of Nagpur as a major fashion hub and are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics in the world. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.With our specialization in linen, we are hopeful for a great response in Nagpur.”
The latest linen attraction in Nagpur is an exclusive showroom, spanning around 1340 Sq.Ft. and brings to consumers an entirely different way of showcasing the most natural fabric on earth.According to Mr. Jasvinder Kataria, Head, Linen Fabric division “The unique floor plan and presentation create an experience unique to retail in general, and specifically to Linen Club. Within the space, a large studio-like table provides ample display and selling space surrounded by imagery for the consumer to select samples of style and fabrication details, cuffs, collars, etc. to help inspire the consumer as to both the simplicity of the fabric and the potential personalization and unique style of the garment outcome while making their choices.”
The brand offerings include a wide range of pure linen and exotic linen blends, printed and embroidered linen fabrics for both men and women.To add to its extensive fabric offerings, ready to wear shirts and trousers, accessories such as stoles, laptop bags, handkerchiefs also available.
Mr. Abhay Deol, popular Bollywood actor and fashion icon who inaugurated the Linen Club showroom, remarked, “I love wearing linen, since it’s both comfortable and stylish fabric, it’s great for our weather. I am truly glad to associate with the classy brand offering – The Linen Club. The really good thing about linen is that it is anti-bacterial and eco-friendly too”
Linen Club has been the pioneer brand for linen fabrics in India with more than 5 decades of experience. Today, with a presence of more than 140+ exclusive brand outlets & over 4000+ multi-brand outlets, Linen Club boasts of having the world’s largest retail chain in Linen.
The store is located atChaturthi Marketing, Bhaskar, Civil Lines, Plot. No.3 & 4, ChitanvisMarg, Nagpur.
Other stores in Nagpur are at:
Plot no 53, KashyapSadan, DarodkarSq, Central Avenue
56, Bajaj Nagar, Beside PN GadgilJewellers, Central Bazar Rd
About Linen Club:The brand Linen Club is promoted by Jaya Shree Textiles and is the pioneer brand of Linen fabric in India. To produce the best of Linen, the raw materials are sourced from France and Belgium and processed at state of the art facilities at Rishra, West Bengal by using the finest technology and exemplary craftsmanship along with a meticulous quality policy to preserve the purity and originality of Linen. Jayashree Textiles(Linen Club)was the first company to be authorized by CELC (EuropeanConfederation of Flax and Hemp) for using “European Flax” to communicate the genuinity of pure European Linen and it is also a “Corresponding Member” of CELC. An accomplished in-house design team including internationally acclaimed Italian designers produces close to 1500 new fabric designs every month keeping up with global trends, which are retailed across India under the Brand name Linen Club. The fabric range includes 10 to 120 lea super fine fabrics including Yarn dyed, Piece dyed, Whites & Blends. All these have enriched the design value and have made Linen Club fabric the preferred choice of connoisseurs worldwide.
About Jaya Shree Textiles: Linen Club is a division of Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd. which is part of the Aditya Birla Groupa $41 billion corporation in the league of Fortune 500 and India’s largest fashion and Lifestyle player. It is situated in Rishra, Hooghly, West Bengal and is India’s first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA 8000, Oeko Tex 100 certifications for their commitment and excellence in production and quality. Setting benchmarks in linen and wool, Jaya Shree Textiles have strived for excellence, matching international quality standards.