by Priya Jadhav
Mumbai: Shemaroo Entertainment, India’s leading content powerhouse, today announced the launch of Shemaroo Bhakti Studio. India’s first ever platform in the devotional music space to introduce new talent to the industry. Devotional music has always been an inherent and integral part of Indian culture. To engage the digital savvy audiences and reconnect them to their devotional roots, the company introduced Shemaroo Bhakti Studio. A unique platform that will give an opportunity to aspiring talents and will help them establish their presence in the contemporary devotional space.
Shemaroo Bhakti Studio powered by UFO Moviez, will be a platform for budding artists to showcase their talent. Mentoring these young growing stars will be stalwarts from the Indian devotional music industry – Anup Jalota, Suresh Wadkar, and Saroj Khan. Shemaroo Bhakti Studio aims to hone and steer talent towards devotional music under the expert guidance of the star mentors. These mentees will carry forward the legacy of industry giants. Shemaroo Bhakti Studio will release more than 100 devotional video songs over a period of time. The company’s new offering will resonate with the new age consumers and entice them to expand their music genre. Shemaroo Bhakti Studio will be available on Shemaroo Bhakti app, ShemarooMe, Shemaroo’s YouTube platforms, all DTH and audio platforms like Jio-Saavn, Gaana and In Cable.
Shemaroo’s robust distribution network and content partnership associations will offer a strong exposure opportunity to the talents helping them reach out to a larger base of audiences. The audiences on the other hand will have access to good quality and entertaining devotional content at their disposal.
Commenting on the launch, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said, “Shemaroo has been deep-rooted in the devotional ecosystem for over a decade. Our expertise in this space has empowered us to offer new and differentiated content to the audiences and satiate their love for devotion. Shemaroo Bhakti Studio is a contemporary devotional format that will give an opportunity to young talents to follow the path of success and become as popular as our existing mentors. I am delighted to have the most celebrated devotional artists as guide and counsellors for Shemaroo Bhakti Studio who will encourage and nurture this new talent to recreate the magic of devotion again.”
Mentor Anup Jalota added, “I am excited to be associated with Shemaroo Bhakti Studio and pass on my learnings and expertiese to the new generation of artists. Shemaroo’s Bhakti Studio is truly an innovative concept, and I am glad to be a part of this unique initiative. I look forward to guiding the new bunch of talents and support them in their musical journey.” Mentor Saroj Khan said, “India is home to devotional music, and I am sure Shemaroo’s Bhakti Studio will give birth to many talented artists. It is very thoughtful of Shemaroo to launch a property that encourages young talent to perform and what is interesting is that this is devotional music with a twist of swag.”
Excited about the association another Mentor Suresh Wadkar said, “Shemaroo has understood this gap in the devotional industry and beautifully tried to bridge that through their new offering – Shemaroo Bhakti Studio. There are many young talents who are always on the lookout for an opportunity and this platform will just make them achieve their dreams and strengthen the industry with new talent.
Artists and performers can register for Bhakti Studio by giving a Missed Call to 8824022011 OR Downloading the Shemaroo Bhakti App OR Login on to www.shemaroobhakti.com
About Shemaroo: Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision.