Decoding people’s India Quotient or ‘IQ’
by Priya Jadhav
Mumbai, 22nd
May, 2023: To mark the occasion of India’s presidency of
G20, several UNESCO world heritage sites across the country were illuminated.
This event highlighted the best aspects of India's history, culture, geography,
nature, and food. In light of this, the Club
Mahindra India Quotient Survey released its latest findings, which showcase
the level of knowledge that Indians have about their own country's diversity,
culture, heritage, and cuisine. According to the study, The 'India Quotient' of
Ahmedabad residents is 95% being the highest, Coimbatore at 76%, Mumbai is at 75%, Delhi is at 59%, Bangalore
at 57% while the 'India Quotient' of Kochi residents is 31%.Ahmedabad's
knowledge remains consistently high across geography, art and culture, and
cuisine with 81%, 93% and 96% quotient respectively.
A deeper dive into
the art and culture aspect reveals that 99% of Ahmedabad residents know about
the Khajuraho festival in Madhya Pradesh, compared with 80% in Mumbai, 60% in
Delhi, 54% in Bangalore, and 22% in Kochi. In Kolkata, 93% in of correspondents
know that Pashmina shawls are from Kashmir, compared to, 92% in Ahmedabad, 87%
in Mumbai, 84% in Coimbatore & 82% in Patna. Paithani sarees are from
Maharashtra, according to 93% respondents in Surat, 89% in Pune, 88% of
Ahmedabad compared to 65% in Lucknow & 60% in Delhi. 90% of Ahmedabad's
population knows that Kathak is a classical dance from Uttar Pradesh, compared
to 61% in Pune, 57% in Hyderabad, and 44% in Jaipur.
The Geography
Quotient of Surat respondents was 82%, followed by Ahmedabad's 81%.
Furthermore, 98% of respondents from Surat know that Kumbhalgarh fort's wall is
the second-longest wall in the world, after the Great Wall of China, and is
located in Rajasthan. Similarly, 99% of respondents from Ahmedabad know that
the Dalai Lama lives in Dharamshala, compared with 81% in Mumbai, 67% in
Bangalore 65% in Delhi, and 13% in Kochi. The Ahmedabad respondents know that Mussorie is known as the Queen of
Hills, compared to 74% in Lucknow, 71% in Chandigarh, 70% in Delhi, & 70%
in Mumbai.
'India Quotient' is highest for Ahmedabad (95%) on
cuisine
Surat's grasp of Indian geography is the highest
(Geography Quotient - 82%)
Among Indians,
cuisine holds a special place in their hearts, and Ahmedabad once again tops
the Cuisine Quotient with 96%, followed by Kolkata with 25%. In addition, 97%
of Ahmedabad respondents are aware that Appam is a Kerala delicacy, compared
with 80% in Mumbai, 47% in Delhi, 43% in Bangalore, and 20% in Kolkata. 91% of the respondents from Ahmedabad
know that Aipan is the folk art created by Uttarakhand compared to 91% in Ahmedabad, 72% in Mumbai, 64% in Hyderabad &
52% in Pune.
Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays &
Resorts India Limited, emphasized that there is still much for Indians
to discover and learn about their own country's rich culture and heritage. With
over 35 UNESCO World Heritage Sites in India, Club Mahindra invites guests to
its well-appointed resorts in India's cultural hotspots, where they can explore
the country's diverse aspects of art, history, geography, cuisine, and culture.
They plan to continue adding resorts and experiences across India to help
guests experience all the unique aspects of Indian culture.
About Mahindra
Holidays & Resorts India Limited : Mahindra Holidays & Resorts India Limited
(MHRIL), India’s leading company in the leisure hospitality industry, offers
quality family holidays primarily through vacation ownership memberships. While
Club Mahindra is the flagship brand with a 25-year membership, the other
products offered by the company are – Bliss, Go Zest, Club Mahindra Fundays and Svaastha Spa.
As on March 31, 2023, MHRIL has 102 resorts across India & abroad and its subsidiary, Holiday Club Resorts Oy (HCR), Finland, a leading vacation ownership company in Europe has 33 Timeshare Destinations with 9 Spa Resorts across Finland, Sweden and Spain.
Visit us at www.clubmahindra.com
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
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