‘The Tea Society Called India’- A Wonderful Human Interest Campaign
by Priya Jadhav
Mumbai,December 2019: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country.
The premium tea makers and a celebrated household name, Society Tea’s wonderful human interest campaign ‘The Tea Society Called India’- is a visually appealing photo essay campaign, capturing the tea drinking culture of India.
Talking about this wonderful campaign, Karan Shah, Director, Society Tea said, “Society Tea has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond. These artistically shot images can be framed in households, offices or can be gifted to your loved ones, while at the same time, making a difference to the society. Through this campaign we are hopeful to reach out to underprivileged children, deprived women & living creatures, who will get to see a better day because of the support.”
To essay a wonderful human interest brand story campaign idea, the right set of photographers and filmmakers were arduously handpicked for lyrical, ‘documentary’ style of photography and film. Link - https://www.youtube.com/watch?v=B7Iigrfz9v0
An extension to their brand campaign – The Tea Society Called India, https://teasocietycalledindia.com/ offers photo essays of human interest. These pictures can be bought on the website, proceeds of which will be donated to the NGO of buyer’s choicel. Donate to your choice of charity and make a difference.
About Society Tea: Society Tea today is the market leader in the Tea category in Maharashtra, and has become a dominant force, with around 40% market share of packaged tea in the state. We have a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.
Since the inception of the company, we have always aimed to keep quality at the highest possible levels for all our products; this is also one of the reasons why we cannot match the media spends of other tea brands. To ensure this consistent quality, three members of the family have dedicated their lives as full time tea tasters.
Our quest for better quality goes on for our new range of Dairy Products, One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, we have set up a plant in Vadodara (Gujarat). This plant is one of India’s most advanced and completely automated milk and soluble tea processing units which manufactures these products under strict hygienic standards, to meet our high levels of quality and excellence. We see this new range as the products of the future.