by Priya Jadhav
Mumbai,December 2019: Pear Bureau Northwest announced actor Malaika Arora as the brand ambassador for USA Pears in India. The announcement was made at a press event in Mumbai today, followed by insights the health benefits of pears and its amazing nutrient composition.
The event focused on expanding consumer knowledge and interest on holistic health and breaking the myth that pear is not an everyday fruit. In the era of healthy eating and keeping oneself fit, celebrities along with experts came forward to signify the care of a USA Pear.
Jeff Correa, International Marketing Director, Pear Bureau Northwest said, “Over the years, India has emerged as one of the fastest growing markets for USA Pears. The country is currently amongst the top 10 markets globally. USA Pears are grown in Oregon and Washington where the right mix of volcanic soil, clean mountain water and warm spring and summer days, with cool nights, combine to produce some of the world's finest pears. He said that growers of USA Pears make tremendous efforts to produce some of the best pears in the world and for them India is a very important market and they make all endeavors to ensure a healthy and nutritious fruit to the Indian consumers.”
Malaika Arora, actor and brand ambassador commented, “I am excited to kickstart the awareness program since pears is a regular part of my fitness regime. Being convinced that the fruit is providing me all the necessary nutrients, I look forward to the #thepearcare campaign. I urge my fans to include a USA Pear in their daily diet and see the difference themselves.”
The event was held in the presence of David J. Ranz, United States Consul General, Mumbai. He stated, “Both India and the United States recognize the need to encourage healthier lifestyles. through diet and exercise , and that should include USA pears, a perfect—and tasty—fit. I’m proud of our American farmers for providing Indians with such a versatile and nutritious complement to an active, healthy lifestyle.
Speaking on the occasion Sumit Saran, In-Country Marketing Representative, Pear Bureau Northwest added, “USA Pears perfectly complements the Indian pear season, which ends in September and USA Pears arrive in the market from October giving Indian consumers more choices. The Indian market is expected to grow exponentially in the coming years as more consumers are picking this fruit and availability has started to penetrate into Tier II cities as well.”
Pooja Makhija, Celebrity Nutritionist was also present at the event explained about the amazing nutritional benefits of Pears. She said, “USA Pears are a powerhouse of nutrition. One medium pear provides 6 grams of fiber, which is about 24% of the Daily Value, and can help you feel satisfied longer between meals and snacks thus aiding in weight loss. Much of the fiber in fresh pears is in the form of pectin, which has been shown to reduce cholesterol and decrease the risk of heart disease. Pears also have vitamin C, an important antioxidant necessary for bone and tissue health, and prevention of cardiovascular disease and various cancers.”
This season, USA Pears are entering India with two varieties of Anjou, both green and red. For a tasty and healthy treat, indulge yourself with a mouth-watering USA Pear, this winter. Visit your nearest store and grab the goodness of USA Pears.
About Pear Bureau Northwest: Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 88% of the US commercial fresh pear crop. The Bureau represents more than 800 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition.
About SS Associates: SS Associates is strategic consulting firm working in the areas of International food trade and marketing. It represents Pear Bureau Northwest in India and is responsible for promoting USA Pears to Indian consumers.