Cold Stone Creamery brings the Ultimate Ice cream experience to Viviana Mall
Tablez launches the popular
Original American Ice Cream brand in Thane
by Priya Jadhav
Mumbai, 11th December 2019: Tablez, the leading
organized retail group, is ringing in the winter season with the opening of a
new outlet of Cold Stone Creamery,
the iconic American ice cream brand, at Viviana
Mall in Mumbai, today. This is the 25th
outlet of Cold Stone Creamery in India and the 3rd in Mumbai after
a great response from the earlier launched outlets at Oberoi Mall in Goregaon
and Harshvardhan Chambers in Oshiwara.
Completing 31 years this year and a presence in over 30
countries worldwide, Cold Stone Creamery is a force to be reckoned within the
ice cream industry. A pioneer in hand-crafted ice cream with delicious
ingredients, Cold Stone Creamery has been a trend-setter and is well known for
its innovations, especially in crafting the creamiest and 100 percent
vegetarian ice-cream products. The store will launch the newly added - Tiramisu Cake, Hot Stone and Chocolate Indulgence for this Christmas season.
Speaking on the launch, Mr. Adeeb Ahamed, Managing Director, Tablez, said "We expand with great pleasure in Mumbai, where the customers
have a high level of awareness and an evolving taste for ice creams. Thanks to
the brand's unique range of flavours and offerings, we are confident our new
outlet will enjoy the same popularity that Cold Stone locations enjoy globally.
The brand has expanded in India steadily, and the reception is overwhelming.”
Cold Stone Creamery’s
trained crew guides the customer through different aspects of the experience,
right from choosing the flavours and suggesting the mix-ins to giving the ‘Ultimate ice-cream experience’. Crew
members at Cold Stone Creamery are well trained in not just serving ice-cream,
but they also break into songs, dance and juggling the ice-cream to entertain
the guests. Cold Stone’s delicate ‘chop-chop-fold-fold’ process ensures quick
and gentle mixing to prevent escape of air from the ice-cream.
The brand offers “Signature Creations”- masterpieces in
ice-cream and the bestsellers across the world, along with “Create Your Own” concepts where ice-cream is customised for each
guest by combining a variety of mix-ins. The chosen flavour-scoops are put on a
frozen granite stone slab with the mix-ins - which can be of a variety of nuts,
chocolates, candies, fruits - depending on the choice of the customer, are
mixed to create a blended treat for everyone. The store also offers signature
ice cream cakes, shakes, smoothies and sorbets.
About Tablez: Tablez, the leading organised
retail group, has introduced leading global brands in F&B, toys, lifestyle,
and apparel to India. The company has brought brands like Springfield,
Women’secret, Toys’R’Us, Babies’R’Us, Build-A-Bear, and GO Sport to the
country. Tablez has also signed a strategic cooperation agreement with
lifestyle brand YOYOSO to bring its stores to India. In the F&B space,
Tablez holds franchise rights for Cold Stone Creamery and Galito’s in addition
to successfully developing its home-grown brand, Bloomsbury’s. Tablez currently
operates more than 70 outlets globally and plans to expand to 125 outlets by
2020.
For
more information, visit: http://www.tablez.com/
About Cold Stone
Creamery: Headquartered in Scottsdale,
Arizona, Cold Stone Creamery® is owned by Kahala Brands, one of the fastest growing
franchising companies in the world, with a portfolio of 18 quick-service
restaurant brands. Cold Stone Creamery® delivers the Ultimate Ice Cream
Experience through a community of franchisees who are passionate about ice
cream. The secret recipe for smooth and creamy ice cream, that is handcrafted
fresh daily in each store, and then customized by combining a variety of
mix-ins on a frozen granite stone. Cold Stone Creamery® operates in
approximately 1,500 locations in over 27 countries.
For
more information, visit: http://coldstonecreamery.in/
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