by Priya Jadhav
MiTV retains the number one smart TV brand position for the sixth consecutive quarter
Bengaluru, INDIA,December 2019 — Xiaomi today announced that it continues to be the market leader in the smart TV segment in Q3 2019, as per IDC’s latest Worldwide Quarterly Smart Home Device Tracker, Q3 2019. With a market share of 33%, MiTV has now maintained market leadership for six consecutive quarters. MiTV has seen a phenomenal Quarter-on-Quarter growth of 46% and Year-on-Year growth of 69%.
As per IDC, MiTV’s market share is:
- 19% greater market share than Samsung India
- 20% greater market share than LG
- 20% greater market share than Sony
- 24% greater market share than TCL
Raghu Reddy, Head - Categories and Online Sales, Xiaomi India said, “Our TVs have always upheld the core philosophies of providing a content-first and consistent experience with a focus on India. With our content-first approach, PatchWall 2.0 with its beautiful UI provides over 7 lakh hours of content in 16+ languages, 18+ content partners, live news and more. We focus on consistent experience across our entire MiTV lineup by making sure that all our TVs are upgraded with the same PatchWall experience. Additionally, all our TVs are customised for the Indian consumer with features like Data Saver, Vivid Picture Engine, linear TV integration and more.
“Along with bringing high quality smart TVs, we continue to focus on manufacturing in India. Our offline expansion has also played a big role in sustaining our leadership. We are thankful to all our Mi Fans who have been our constant support in the MiTV journey, and helped us make it better each day."
Today, apart from online, MiTVs are available across 70+ Mi Homes, 20+ Mi Studios, 2500+ Mi Stores and several Mi Preferred Partner outlets. Also, more than 85% of MiTVs sold in India are made in India with a focus on bringing more component assembly to the country.
About Xiaomi Corporation: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.
In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.
Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.