by Priya Jadhav
New Delhi, 9 December 2019: Fujifilm India Private Limited, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant Cameras with 5th edition of Smile International Film Festival for Children and Youth (SIFFCY) - A Smile Foundation Initiative. The festival aims to engage, entertain, educate & empower young minds and it coherent’ s with Fujifilm’s philosophy of enhancing the quality of life of people worldwide. Through films that represent much more than entertainment and is considered the most powerful medium to depict reality and emulate values.
INSTAX has certainly come a long way ever since its launch back in 1998. Today, it is a global hit with presence in more than 100 countries and regions with approximately 40 million units sold worldwide. Its quirky design and retro look have helped the brand carve a winning niche for itself. The company further aims to enhance INSTAX’s awareness and will be conducting a DIY workshop at SIFFCY this year. The DIY sessions will give a chance to these young minds to explore their creativity on INSTAX range of cameras and will assist aspiring photographers to improve their skills.
Speaking about the collaboration, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “We are honored to be associated with the 5th edition of SIFFCY – A Smile Foundation Initiative. Kids are greatest change agents and the future of the country, such events will help them, to channelize their energy and move towards a positive direction. With this association, we aim to connect with the youth of the nation and do our bit to help them learn and explore new avenues. Fujifilm’s INSTAX range represents an evolving model of self-expression and preserving memories. We believe that it is an opportune time to contribute to the discussions around promoting the diverse perspectives of Good World Cinema.”
Mr. Centhil Nathan, Senior Vice President – Photo Imaging, Fujifilm India Pvt. Ltd. said, “We are excited to be a part of one of India’s premier festival organized by Smile Foundation. At Fujifilm, we have been committed to promote the culture of photography and this indeed is an excellent opportunity for us to connect with young minds of India. Following our “Don’t just take, give” tagline, we will offer the experience of creating joy, posterity and memories through our iconic range of INSTAX cameras & printers at the festival. The partnership with SIFFCY is in line with our aim to bring in a youthful vibrancy by spreading the joy of printed pictures.”
Mr. Jitendra Mishra, Festival Director, SIFFCY added, “As we gear up for the 5th edition of the SIFFCY, we reinforce our commitment to bring good quality cinema to children and youth in India. With our association with Fujifilm and other partners, we look to cultivate an audience for World Cinema and support filmmakers in career development. We believe that it is a powerful medium and can be explored in a more focused manner for disseminating serious yet effective social messages with the help of our partners and supporters.”
The brand’s INSTAX range of cameras hold a strong value among Gen Z and millennial consumers. The popular products in line of INSTAX include the recently launched INSTAX MINI LIPLAY, which incorporates both digital and instant print technologies; the stylish INSTAX SQUARE SQ6 instant camera; the INSTAX smartphone printers, etc.