by Priya Jadhav
The new campaign turns space-travel into a reality with the latest and most innovative technology formats at the multiplex chain
New Delhi, September 2019: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit by attendance, launched ‘Xperience The Future’, a campaign that highlights the brand’s technological expertise and forte. This initiative is in line with the brands’ commitment to innovation and providing world class cinematic experience to its patrons. The technology driven campaign aims to Xpand the horizons of their customer with the best-in-kind technology, while also ensuring the best Xperience of movie-watching.
As part of the campaign, Cinepolis has launched a video that showcases the Xperience of the viewer as he travels to a distant planet and faces a multitude of situations. He gets completely absorbed in his journey, but soon realizes that he is sitting in a movie theatre, with a popcorn in hand. The visuals strongly highlight the Harkness Screen, a specially designed international quality display screen that Cinépolis uses across its theatres to enhance the movie viewing experience. Coupled with RealD 3D digital stereoscopic projection technology, the world’s best Laser Projection Technology, the revolutionary Onyx LED screen, Dolby Atmos sound certification and 100% digital sound.
Link to the ‘Xperience The Future’ video- https://www.youtube.com/watch?v=I4CoQXf-z4Y
Speaking on the occasion, Devang Sampat, Dy. CEO, Cinépolis India, said, “Cinepolis has always been ahead of the curve when it comes to technology. As pioneers to some of the best technology offerings in the cinema exhibition, our latest campaign, Xperience The Future, perfectly captures our technological innovations and ways it transforms the movie-viewing experience.”
Cinépolis is poised to introduce innovations and offer unparalleled cinematic experience as it continues to create great moments for moviegoers. Cinépolis cinemas are armed with the latest technology and digital projection systems such as RealD 3D and 4DX, set to offer consumers the best in-cinema experience. The large legroom, a standard in all Cinépolis cinemas, is designed to offer utmost comfort to patrons while they enjoy their movie. Uplifting the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a wide selection of gourmet food. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more.
About Cinépolis India :Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 383 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018.
About Cinépolis :Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.