by Suman Gupta
March 2017: Salt Brand Solutions responded to Nearbuy's call for a creative pitch by presenting also on Facebook Live in the process making it the world’s first Facebook Live Pitch. The reason Salt chose to do so was because it believes the current processes are rational and flawed.
Commenting on this, Mahesh Chauhan, founder, Salt Brand Solutions, says, “It’s exciting to see a young business leader breaking free of the conventional way of doing things. Ankur’s vision and passion to change the game clearly stand out and Salt would love to partner with him & brand Nearbuy. More importantly, he sparked a pertinent conversation about the way pitches themselves are conducted today. Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times”. Further he said, “Pitch fee debate is more about the symptom than the disease. The best work is produced by agency-client individual partnerships and that should form the crux of the process going forward. So chemistry between two cultures should be the focal point and not just strategy and creative.”
Those who missed it can watch the pitch using the link: https://www.facebook.com/mashchauhan/videos/10154409527548506/