by Suman Gupta
New Delhi, 01 March, 2017: Amway India, the largest direct selling FMCG Company of the country, has entered the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix. This is the first time that Amway India has extended Nutrilite’ s brand name in the refreshing drinks market in India. The Nutrilite Fruit Drink Mix in Lemon Lime flavor has 5 fruit concentrates – Acerola, Pineapple, Guava, Cashew fruit and Passion. The drink has no added preservatives, no artificial colors & no artificial flavors and is sweetened with Fructose. The Nutrilite Fruit Drink provides 8 vitamins including Vitamin B which helps support production of energy at cellular level and Vitamin C which is a known anti-oxidant. The Nutrilite Fruit Drink Mix, priced at Rs. 490/- (inclusive of all taxes), comes in an attractive box of 10 stick packs of 20 g each.
Ajay Khanna, Category Head - Wellness, Amway India, said, “Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand*. It has also established in India as a leading brand in the vitamins and dietary supplement category. The launch of Nutrilite Fruit Mix drink will help us connect the Nutrilite brand to an even larger base of consumers in a product format that is tasty, fun and enjoyable.”
Amway India has planned a nationwide engagement drive with its direct sellers across the country to promote the newly launched Nutrilite Fruit Drink mix.
About Amway India : Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Globally, Amway is over 57 years old, US $ 8.8 billion, manufacturer and direct seller of high quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 120 patents granted and another 500 patents pending. Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive high quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.
Amway products are popular not just in India, but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand* while Artistry is among the world’s top five, largest selling, premium skincare brands.*
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam.
*Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2015.
*Source Euromonitor International Limited. Beauty and Personal Care 2016, Premium Beauty and Personal Care and Premium Skin Care category and subcategory, global 2015 value RSP.