by Suman Gupta
Mumbai, March, 2017: Legendary cricketer Sachin Tendulkar today unveiled a unique digital application “100MB” to mark the beginning of his digital innings at a Strategic announcement held in Mumbai, today.
100MB is an app that is conceptualized and developed by JetSynthesys one of India’s most innovative digital & technology companies with Infosys co-founder Kris Gopalakrishnan as its Non-Executive Chairman. The app and the platform was envisioned by Sachin himself who led the development of the platform along with the team at JetSynthesys.
The announcement was made by Mr. Rajan Navani- Vice Chairman, Managing Director and CEO, JetSynthesys Pvt. Ltd. in the presence of the cricket icon Sachin Tendulkar and Mr. Mrinmoy Mukherjee- CEO and Director, SRT Sports Management (SRTSM). 100MB, is a joint venture between JetSynthesys and SRTSM, has redefined the binary numbers 100 by launching “100MB”. The name 100MB comes from, “100” dedicated to the hundred centuries that Sachin has scored in International Cricket and “MB” signifies the very popular moniker, Master Blaster.
This app allows users to access their personal social media accounts within the app, thereby eradicating the need of having the native apps which in turn helps saves a lot of memory usage and time by permitting users to post onto multiple social platforms on a single click! 100MB is a unique mobile application, a cricket destination that will cater to tens of millions of fans across the globe.
Commenting on the launch of this platform, Mr. Sachin Tendulkar said, “This is an idea to engage with all the fans who have given me immense love and support, at one single destination and platform. Digital technologies have the power to bring people closer and start new conversations. With this app, I can confidently say that this is a new innings for me in the digital world and hopefully I get the opportunity to engage with everyone very soon.”
Dedicated to delivering the best of everything Cricket, this application aggregates a variety of multi-format content that features India’s favorite cricket legend. 100MB is a destination which allows users to get personalized content from Sachin by getting his social media updates and information about his life on one platform.
Speaking on this occasion, Mr. Rajan Navani, Managing Director and CEO, JetSynthesys Pvt. Ltd. said, “We at JetSynthesys are extremely delighted to be associated with SRTSM to launch a one of its kind mobile application with Sachin Tendulkar. Through Sachin’s lens, fans can engage with him in a model that has significant ramifications for the digital world in a sport that unites our nation like nothing else does. 100MB will impact the daily digital lives of millions around the world through extremely creative and out of the ordinary exclusive experiences of everything Sachin… and cricket.”
Mr. Mrinmoy Mukherjee CEO and Director, SRT Sports Management, said, “This is one of our major steps to bring Sachin closer to his fans. It is also the very first official app of Sachin for the millions of fans who adore him and have been an integral part of his success in for over two decades of his illustrious cricketing career.”
This app is available on iOS and Android.
About JetSynthesys Pvt. Ltd.: JetSynthesys Pvt. Ltd. is part of the Navani family owned JetLine Group of Companies. JetSynthesys is the group’s most innovative company in the promising Digital and Technology Business World with a vision to create world class digital products, platforms and services in India and play an active role in the digital daily life of 1.3 billion Indians extending that to all individuals on the planet through very powerful targeted big data analytics and unbeatable content and user experiences. The company is currently attempting to reach every household member in India with content that is curated responsibly and resonates with the aspirational needs of its consumers.
Over time these will become next generation globally trusted digital platforms and have the immense potential to transform the daily lives of people by solving complex problems using digital technologies. JetSynthesys currently operates through MereeDhun for music, PlayIzzOn for gaming, Wakau in partnership with CA Media Digital for celebrity video blogging, DigiAdz for targeted digital advertising, dataLytiX for big data analytics and Jetlabs/Jetventures for incubating, accelerating and investing in disruptive businesses in India and Silicon Valley with a holistic co-working space, “Garage” in Mumbai being the latest addition.
About SRT Sports Management Pvt Ltd: SRT Sports Management Pvt. Ltd. manages Sachin Tendulkar’s portfolio and brand relationships. Built on the foundations of trust, transparency and performance, it is the only firm mandated worldwide to forge strategic alliances and work with brands and initiatives associated with Sachin Tendulkar. Established in 2016, it has already made strides in assisting brands in creating value, resonance and leverage their association with brand Sachin. It is also additionally tasked with the mandate of creating enterprise and support the start-up ecosystem, which is an evolution of brand Sachin Tendulkar. Based out of Mumbai, the firm works closely with marquee brands and organisations such as BMW, DBS Bank, MRF, IDBI Federal Life Insurance Marathon, Oxigen, Smartron, Spartan, JetSynthesys, Aster DM Healthcare, Aviva, Livpure, Luminous, UNICEF and many other prestigious partners as part of its portfolio. SRT Sports is also closely involved with the strategic initiatives of the two sporting teams owned by Sachin Tendulkar, the Kerala Blasters and the Bangalore Blasters.