Set to debut in Delhi this year
by Suman Gupta
Asia’s largest Bollywood Music Festival, the Bhutani Group presents Micromax Bollywood Music Project is set to storm the capital after wowing audiences in Mumbai. Organised by Event Capital (A Laqshya Media Group Company) and TM Talent Management, the event will be held in New Delhi on March 25 and 26, 2017.
At the debut edition of the festival held in Mumbai, Bollywood Music Project featured performances by over 60 artists including Arijit Singh, Hariharan, Papon, Rekha Bharadwaj, Sachin – Jigar, Sajid-Wajid, Sonakshi Sinha and Vishal – Shekhar. For Delhi’s millennials, this would be the first opportunity ever to watch their favourite Bollywood icons perform live in a multi-genre, multi-stage format.
For the Delhi edition, the line-up will comprise of over 50 iconic artistes, supported by over 200 musicians on three stages: The Experimental Stage, The Alternative Stage and The Emerging Artistes Stage. Having established Live Bollywood across genres such as sufi, hip-hop, funk, rock and pop music, BMP’s second edition promises to touch millions of hearts again.
Ashish Bhutani, Managing Director, Bhutani Infra said, “We have recently partnered with BMP. This strategic alliance will enhance our already significant reach, brand recall and presence across North India. Associating with Bollywood Music Project is a strategic decision to establish our brand presence across India as the leading real estate player.”
Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “Being a youth centric brand we are always focused on bringing alive experiences that connect our consumers to their passions. Clearly, Music and Bollywood are two of the key interest points that resonate with our consumers, and hence we are excited to partner with the Bollywood Music Project - to bring the music lovers closer to their favorite genre of music like never before.”
Swaroop Banerjee, CEO, Event Capital, said, “Bhutani Group presents Micromax Bollywood Music Project is the only festival in India to have two editions in Season one itself. Like Mumbai, where we managed to engage over 30 Million Bollywood music fans through the television, digital and on-ground; we aim to give all music lovers in Delhi NCR a great musical experience through the festival. Moreover, it is heartening to see the faith instilled in us by sponsors like Bhutani Group, a real estate giant, and Micromax, India’s leading mobile brand, especially since it’s the debut year of the property. They have come onboard in a very large way and we are excited to develop these relationships going further, as we announce phase wise, you will also see a lot of young brands join this massive live Bollywood party.”
Mr. Tarsame Mittal, Founder of TM Talent Management added, “Bollywood Music Project is one of the most important projects for us which has Music in its epicenter. With BMP, we wish to give music lovers of the most popular genre in the country a great experience.”
A nationwide voice hunt, band hunt and DJ hunt will also be rolled out soon, where aspirants can submit online video entries and get a chance to open for headlining acts at the music festival. The online submission will be followed by an on-ground audition in Delhi NCR, Jaipur, Chandigarh, Kolkata and Mumbai. Details for the hunts will be available on www.bollywoodmusicproject.com.
Tickets for the festival are live from 16 February, 2017 on Insider.in and Paytm. Venue and artist line-up for the Delhi edition will be announced soon