by Suman Gupta
National, February 9, 2017: The one of its kind wedding reality show, Yarri Dostii Shaadi is back on NDTV Good Times with an exciting new season. In 2016, Yarri Dostii Shaadi made waves on the Indian TV scene with stories of love, friends moving mountains for their besties and of course the picture perfect bridal entourage.
Yarri Dostii Shaadi Season 2 spices up this super hit formula to come up with a season packed with the glitziest weddings BUT from across communities and all corners of India.
The show brings you face to face with unique wedding rituals and culturally diverse ways of saying "I do". There will be eccentric fun loving characters from the wedding and giving it the insider's perspective is the couple's best friend.
Adding more shine to the season are the dazzling bridal jewellery collections from Tanishq, glamorous designer outfits from AZA Fashions and the very talented hosts Rudy Singh and Ridhi Dogra. Get ready for 13 memorable weddings with their once in a lifetime kind of stories which we promise, will sweep you off your feet.
Announcing the launch of the second season Arati Singh, Channel Head, NDTV Good Times said, “The first season of Yarri Dostii Shaadi saw an overwhelming response from our viewers. It has a young and fresh vibe with the one thing that Indians unanimously love, weddings! We hope that this season will only spread more love.”
Expressing her excitement towards working on Yarri Dostii Shaadi Season 2, Devangi Parekh, Creative Director, Aza Fashions says, “After 11 years of consulting brides across the globe, Aza Fashions joins hands with Yarri Dostii Shaadi to create a magical and fun wedding shopping experience that is unparalleled. Our association will be filled with all the masti and grandeur that surrounds a wedding celebration and of course dream-come-true outfits.”
Deepika Tewari, Head of Marketing, Tanishq, says with regards to the brand dressing up the bride on the show, "Tanishq is excited about partnering with Yarri Dostii Shaadi Season 2 and providing brides from every Indian community, with their complete bridal trousseau. Our pieces are painstakingly crafted, our designs are a perfect blend of tradition and modernity and have the promise of purity and trust, something that every bride and her family look forward to when buying jewellery."
Yarri Dostii Shaadi Season 2 premiers February 12th, every Sunday at 10 PM only on
NDTV Good Times
About NDTV Good Times:
NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.
NDTV Good Times presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.
With the maturing lifestyle space in India at an inflection point and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again.
Today, India's oldest lifestyle channel is its youngest. With programming that is impulsive, interactive and with an attitude to match. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channel's continuing evolution as India’s premier lifestyle entertainment destination.
The channel tag-line is #LiveYoung #LiveIndian, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channel's DNA. While it exemplifies what the channel stands for, it is also a call to action, as it exhorts the NDTV Good Times' viewers to live young and live Indian.
NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best
Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.