The Lallantop.com partners exclusively with Facebook for the upcoming UP Elections

-


The first Lallantop Show at Agra a hugehit!


by Suman Gupta
New Delhi, 9th February, 2017—After making a mark in the digital world of news &media, TheLallantop.com has partnered with Facebook to cover UP Assembly Elections exclusively for the first time in India. This initiative is seeing social media and technology giving colour to the colloquial conversations around elections from the heartland of Uttar Pradesh. And, the grand success of the first ‘Lallantop Show’ at Agra on 8th February, 2017 says it all.
Through this partnership with Facebook, TheLallantop.com is doing interactive on groundshows in cities across Uttar Pradesh. No standalone news website—Hindi or English— has ever done on-ground events like The Lallantop Show, and that too, in 5 cities—the show has already been a hit in Agra, the next show will be in Bareilly on 11th February, Lucknow on 16th February, Gorakhpur on 26th February and Varanasi on 5th March. The show will starts at 5pm and will have 4 sessions per city. Each session will have different talk shows such as music party, political tales, importance of voting, people manifesto etc.  Celebrities will also be participating in the TheLallantop Shows and their presence will, no doubt, add zeal to the event.
Commenting on the partnership, Kalli Purie, Group Editorial Director, Broadcast & New Media, at the India Today Group, said, “We are glad to be part of what marks the coming together of news and social media streams. TheLallantop.com has brought a fresh approach to election coverage with its unique narration and original content and we believe that this association with Facebook, which hosts the largest community in the world, will give people interested in UP assembly election a completely new platform to air their views, engage and interact with authentic content.”
On the unique tie up, Ankhi Das, Public Policy Director, Facebook India, South & Central Asia - ‎Facebook, said, “Our mission is to make the world more open and connected and that includes connecting people with their governments and those who seek to represent them. Millions of Indians on Facebook have been interacting with the candidates and talking about what issues concern them the most. We are pleased to partner with TheLallantop.com as they tour Uttar Pradesh for the elections to encourage conversation which is at the heart of a vibrant democracy and use Facebook which is the platform for these conversations.”
TheLallantop.com is doing a special line-up for the elections by engaging 2 co-branded vehicles—Heera&Moti which are dividedinto 2 teams covering entire Uttar Pradesh during upcoming Assembly Elections.The team is doing Unique Election Stories from at least 300 Assembly seatsand detailed ground reports from 72 districts of UP in two chariots. The first team left from Noida on 27th January and will cover Baghpat, Saharanpur, Meerut, Moradabad, Bareilly, Lucknow and Gorakhpur. The other team also left from the same place on the same day to Bulandshahr, Aligarh, Mathura, Agra Banda, Allahabad and Varanasi.
The seven-phase election team will be on the ground for 40 days continuously.  Both teams, Heera&Moti, will go LIVE on Facebook every day. Facebook LIVE will connect with people through TheLallantop.com.  In addition, various social activities will be done by Heera&Moti team and quiz, contests, competitions will keep happening to increase engagement with audience.
TheLallantop.com sets multiple records!
ü  For the first time, a standalone news website (Hindi or English) is doing on-ground events and that too, in 5 cities.
ü  First the first time, a standalone news website will go from Assembly No. 1 (Behat- District Saharanpur) to No. 403 (Dudhi-District Sonbhadr).
ü  For the first time, a standalone newswebsite will go LIVE on Facebook from farms, shops, markets, colleges etc., which will be shared on Facebook India Page too.
ü  For the first time, the largest social networking site Facebook ties up with a standalone news website.
About TheLallantop.com
The Lallantop is a new edge Hindi website (version 2.0) which has been developed keeping in mind the millennial crowd. The content of the site is unique and original which is not available on any other website. The website talks about everything in detail and with a new angle which is in the interest of the youngsters. From Politics, Sports, Cinema to Humor and History, ‘theLallantop.com’ has it all.

Comments

Post a Comment

Popular posts from this blog

Excellent Classes organises 34th edition of HUES, felicitates its meritorious students

-
Image
by Priya Jadhav  Mumbai, 2 nd  January 2024:   Excellent Classes,   a pioneer coaching institute in Mumbai   organised its 34 th   Annual Program called HUES - Honouring Unique & Excellent Students, where the institute rewarded the hard work and achievement of its students for the year 2023. Dr. Zaibunnisa Malik, an educationist and social activist working for the upliftment of underprivileged children graced the occasion as the Guest of Honour.     Briefing about HUES, Dr. Jamil Khan, Director of Excellent Classes  informed, “At HUES, we celebrate the performance of our students who performed exceptionally well in their Boards and Entrance exams like – ICSE, SSC, NEET, etc. The students have been working very hard for these exams and this is a way to celebrate and acknowledge their hard work.”  Students who were felicitated at the program are - Mahi Naik secured 95.6% in SSC and stood first in the institute. Asma Sayed secured 89.67% in HSC Science and also secured 99.27 percentil
Read more

KERALA TOURISM WOOS TOURISTS

-
Image
Kerala Tourism attracts more tourists with new initiatives! Explore God’s Own Canvas! by Priya Jadhav Mumbai, 07th February, 2017: Considering the uptick in inbound tourism from Mumbai, the Department of Tourism, Government of Kerala is organizing B2B Roadshows in Mumbai on 07th  February, 2017. The roadshow desires to attract city’s leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’. The delegation from Kerala is led Mr Shine KS - Tourist Information Officer, Department of Tourism, Govt of Kerala and will comprise major players from the state’s Tourism & Trade industry. Besides forging fresh collaborations, the roadshow will introduce new initiatives, experiences and attractions that Kerala has in store for visitors. Kerala Tourism: The story so far… The Marketing Initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that 'God's Own Countr
Read more

Imran Khan joins Ariel & Whirlpool's #ShareTheLoad Movement

-
Image
Ariel India and Whirlpool, celebrate  with historic 1.3 Million men pledging to #ShareTheLoad across the country! Imran Khan joins  #ShareTheLoad Movement along with 30 couples  to drive equality within the Indian household by Priya Jadhav Mumbai, 11 th May 2015: It’s time for a historic celebration for Ariel India and Whirlpool:  Imran Khan partnered with Ariel India and Whirlpool , to announce that over 1.3MM men have pledged to #ShareTheLoad , at a press conference here in Mumbai. Home to priceless and rare, documents and artifacts from Indian history, the Asiatic Library in Mumbai, played perfect setting for the launch of this historic announcement of change. 30 couples together with India’s leading faces pledged to #ShareTheLoad at the steps of the famous monument,,  committing to better equality and quality within the household. In response to a recently conducted survey by an independent third party agency on Indian Households which revealed th
Read more