DEEPIKA PADUKONE LAUNCHES GILLETTE’S VENUS BREEZE

by Suman Gupta

BRAND AMBASSADOR DEEPIKA PADUKONE LAUNCHES GILLETTE’S REVOLUTIONARY VENUS BREEZE RAZOR

Encourages Indian women to embrace change and Feel the Breeze!

February, 23rd, 2017: It was a Breezy affair with Gillette Venus and brand ambassador Deepika Padukone as they launched the revolutionary razor ‘Venus Breeze’. Making their presence felt at the event were shaving advocates Neha Dhupia and Soha Ali Khan who shared their first brush with the category. Also in attendance was celebrity dermatologist and Venus Expert– Dr. Rashmi Shetty who enlightened the audience on benefits of shaving while busting common myths that surround the category.

‘Venus Breeze’ is designed especially for women to meet their modern and evolved beauty needs. It is a 2-in-1 product that has style and substance featuring water activated moisture gel bars that provide an ultra-sensorial, all-in-one shaving experience. Formulated with body butters (Olive, Avocado and kokum) and Glycerin, it helps retain skin moisture and is designed to follow contours of a female body to give a close shave.

The process gives out fresh tropical fragrance (Freesia) since the gel bars are created with refreshing fruity top notes, blended with radiant floral accords of sheer roses, all supported by beautiful musky base note. It is a beautifully feminine addition to any hair removal routine and nothing makes hair removal as painlessly smooth and sensorial than Venus Breeze.

Sharing his thoughts on the latest innovation from the brand, Karthik Srivatsan, Country Marketing Manager, Gillette India said, “Venus aims to provide women with a hair removal experience that beats what they expect from any product in the market. With the launch of Venus Breeze, our leading global product, Indian women can now get amazing smooth skin at home with the added benefit of having an ultra-sensorial experience.”

Speaking about Venus Breeze, Deepika Padukone, Brand Ambassador, Gillette Venus, said, “Venus Breeze fits perfectly into my lifestyle and beauty regime. I have always believed in maintaining a firm skincare regime and am very particular about choosing the right beauty products and methods.”

Giving her thoughts on the category, Dr. Rashmi Shetty, Celebrity Dermatologist and an Aesthetic Physician, commented, “There are so many myths associated with shaving but being a dermatologist, I can assure you that shaving is the most skin-friendly method of hair removal. It is extremely safe and hygienic as compared to other hair removal methods that have chemicals and can permanently damage your skin. As per a recent survey, it is the #no.1 hair removal method for women endorsed by dermatologists across the country.”

Neha Dhupia, who was present at the launch, said, “I am a huge advocate of shaving. Not only is it painless and hassle-free, it exfoliates my skin. Being in the profession that keeps me on my toes, I carry my razor wherever I go. With Venus Breeze, I get the benefit of 2-in-1 as the need for a foam gel or a soap gets completely negated. Being ready for any occasion will now be easy.”

Soha Ali Khan added, “Ever since I started shaving, I haven’t looked back. It’s such an efficient and non-messy process. The razor has become an essential part of my beauty kit and hair removal is now a Breeze."

Venus Breeze comes at a great price of Rs. 299 with the 2-blade pack at Rs. 350. So forget conventional hair removal methods and embrace the change by including Breeze in your beauty regime.

Venus Breeze offers the following features:

* 2-in-1 (razor + gel bars): Breeze is designed to enhance the overall shaving experience for women by multiple folds. It has specially formulated skin conditioning ingredients for an ultra-sensorial experience every time you shave.

* Moisture gel bars – Unique curve hugging, water activated glide gel bars provide an ultra-sensorial all-in-one shaving experience. Formulated with body butters (Olive, Avocado and kokum) and Glycerin to help retain skin moisture and follow contours to give a close shave.

* Fresh tropical fragrance (Freesia) – Created with refreshing fruity top notes, blended with radiant floral accords of sheer roses, all supported by beautiful musky base note.

* Pivoting rounded head with 3 blades – Hugs curves and fits easily into hard to shave areas.

* Ergonomical handle – Handle shape and soft elastomer material provide great control and maneuverability.